‘Boytox’: The rise of the male Botox patient.

Cosmetic surgery is often seen as a women’s interest however in the UK at least, more and more men are starting to take a greater interest in their appearance.

Almost one in five Botox patients in the UK are now said to be male. The trend is mainly down to two influences – the tough job market where personal appearance can make or break an interview, and the fact that more and more male celebrities (such as Simon Cowell and Gordon Ramsay) are coming clean about their cosmetic treatments.

X-Factor judge and music mogul Cowell has admitted to having had Botox. He was so impressed with the results that he recommended them to his friend chef Gordon Ramsay. Although Ramsay found Botox didn’t help his wrinkles, he soon discovered that facial fillers did help.