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British women have been rushing out to buy Boots No. 7 Protect & Perfect Intense Beauty Serum after clinical trials showed that the product could reduce wrinkles and improve the appearance of skin damaged by the sun.
Researchers at the University of Manchester carries out a clinical trial on 60 volunteers to determine how effective the product was. The results showed that 70% of people had significantly fewer wrinkles after 12 months of daily use compared to those given a placebo.
The study is not the first time that Boots’ product has hit the headlines last year a study showed that the serum stimulated the production of fibrillin-1, a protein that helps promote elasticity in the skin. When these results were published, Boots were overrun with women wanting to buy their Protect & Perfect serum.
This new study is the first time that the cream has been studied over a long period of time. The study was funded by Boots themselves and was tested on 11 men and 49 women aged between 45 and 80.
The placebo cream contained no known anti-ageing products and both products were supplied in identical packaging so volunteers were unaware which formulation they were testing.
1 Comment
When I first saw the Vitamin Enhanced Face Firming Serum (from the Made from Earth skincare line) I thought, you have got to be kidding. $50 for face cream!!?? But after reading some reviews on the internet – i decided to give it a try – I have tried everything! The site promised it would help my dry, irritated, acne-prone skin with wrinkles.
I LOVED it. For the first time, my skin was not irritated by this wrinke treatment . I have very sensitive skin especially under my eyes. And, no more zits. None. A bottle lasts me almost 6 months, and it helped my skin more than ANY $200 facial I ever got! Just makes your skin look as good as it possibly can look, and I think it’s worth every penny. I am on my 4th bottle (that means using it for almost 2 years now). I also have use their Olive Night Creme, which is about $40, but I don’t think that is anything special to be honest with you. Not anything like the Vitamin Enhanced Face Firming Serum. Definitely recommended for women seeking a firmer face who have sensitive skin.